Simple Style Does Not Equal Simple Mind

How you communicate can make or break you in your personal and business life. The way you speak, write, your body language and good eye contact. Are you optimistic, patient, sincere, honest and a good listener? The way you dress, your posture and confidence. Are you approachable?

The attributes of good communication are vast and can take time and practice to master. I want to focus on one today. Are you speaking to your customers in a language they understand?

In your particular industry there may be words you use to describe certain components or products. Avoid using unfamiliar vocabulary or general terms that will leave people confused. One example would be financial planning and investments. There are many terms that can leave a novice confused and nervous. That is why best selling author and radio host Dave Ramsey insists that his endorsed financial service providers have ‘the heart of a teacher”.

I follow this rule, “If I don’t understand it, I don’t do it.”

William Zinsser stated in his book, On Writing Well, that many managers are prisoners of the notion that a simple style reflects a simple mind. In many cases, speaking and writing clearly can be more difficult, but is worth the effort.

What is your goal? Are you more likely to gain commitment from a prospect if they are confused or when they have a clear understanding of what you are offering and how it will meet their needs?

A word of warning. Do not appear condescending and insult your customer. Respect their intelligence and learn to ask great questions. They will tell you what they need if you pay attention.

Have a great week!

Pierce