Life Will Be More Difficult

The February 2011 issue of Success Magazine focuses on sales. As usual, I immediately turned to the Publisher’s Letter. The first thing I noticed in the left margin was this statement, “If you are not good at sales, life will be more difficult for you. It’s that simple.”

For those of you who embrace the art of selling these words are no surprise. You understand that everyone sells and that it is a part of life, not just business.

On the other hand, if you are part of the growing population of people entering self-employment, you may not have the fundamental skills required for effective selling. You may also have a negative perception of selling that could hinder your ability to market your product.

Recently, I was speaking to a potential coaching client and he said, “Pierce, I just don’t want to sound like a salesperson.” This gentleman desperately wants to run his own business and has finally reached an understanding that his business will not succeed without selling.

I am constantly looking for different words to help people gain a new perspective on this skill. For me, the act of serving provides a positive mental picture. Darren Hardy was given some advice early in his career. Mark out the word sell and replace it with help.

Darren was also reminded that the people we serve and help are real people, real families that deserve to be treated like you would want to be treated.

Do to others as you would have them do to you. Luke 6:31 ~ Jesus

Have a great week!

Pierce

P.S. Dale Carnegie tip of the week: Remember that a person’s name is to that person the sweetest and most important sound in any language.